Pretexting can also be used to impersonate people in certain jobs and roles that they never themselves have done. In simple form, these attacks can be leveraged to learn information about a target. More complicated iterations may seek to solicit a target to perform some action that assists the adversary in exploiting organizational weaknesses or obtaining access to secure facilities or systems. Pretexting is not a one-size fits all solution. Good information gathering techniques can make or break a good pretext. A solid pretext is an essential part of building trust. If an adversary’s alias, story, or identity has holes or lacks credibility or even the perception of credibility the target will most likely catch on.